Marketing
At Hayeswinckle, we specialise in creating campaigns designed to innovate continuously and exceed expectations. Our agents are more than property professionals — they’re trusted advisors backed by a powerful network, enabling them to offer a wide range of value-added services.
When you choose to sell or rent your property with Hayeswinckle, you gain exposure to 100% of the market. This ensures your property achieves maximum visibility, leading to the best possible price within a competitive timeframe.
Our business model is built around a comprehensive suite of professional services that empower our team to strategically target specific markets and consistently deliver results. This alignment between our actions and outcomes strengthens accountability and fuels our drive for success.
Hayeswinckle Marketing Methods
Marketing plays a vital role in presenting your property to the right audience and generating maximum awareness among potential buyers.
To achieve the highest possible sale price, your property must be backed by a powerful, well-executed marketing strategy. Without it, you risk missing the ideal buyer — the one who sees the true value of your home and is willing to pay a premium.
A successful marketing campaign draws on a range of platforms and tools, including:
- Leading real estate online portals
- High-quality photography and videography
- Precision-targeted social media advertising
- Prominent on-site signage
- Professionally designed flyers and local letterbox drops
If your property isn’t marketed effectively, the right buyers won’t know it exists — and that could significantly reduce your final sale price.
Presentation
First-class presentation combined with a strong marketing campaign can boost your sale price.
We work closely with you to ensure every aspect of your home—inside and out—is presented at its absolute best. Small changes can have a big impact, and when it comes to selling, first impressions truly matter.
Here are key presentation tips to help maximise your sale price:
- Enhance your street appeal: Tidy and mulch the front garden, repair any visible damage, and remove cobwebs or dirt. A neat exterior invites buyers in.
- Declutter and depersonalise: Buyers need to imagine themselves living in the space. Remove personal items like trophies, paperwork, and clutter from benchtops and common areas. A clean, open layout helps create that emotional connection.
- Deep clean overlooked areas: Kitchens and bathrooms should sparkle. Don’t forget to clean ceilings, blinds, skirting boards, and door frames, which are often missed but noticeable to buyers.
- Keep it neutral: Bold paint choices can be distracting. Aim for a neutral palette that appeals to the widest audience. Crisp white bed linen and subtle styling allow buyers to envision the home as their own.
- Maximise natural light: Trim any trees or shrubs blocking windows to brighten interiors and make rooms feel larger and more welcoming.
- Don't forget the outdoors: Gardens and outdoor areas play a huge role in buyer perception. Fix fences, pressure-clean paving, and remove any clutter or junk around the house perimeter.
By focusing on these simple yet powerful presentation strategies, you’ll set the stage for a faster sale — and a better price.
Photography and Videography
Professional photography is essential when selling your home - In today’s fast-paced market, buyers form first impressions in seconds — and high-quality images are what capture their attention.
Professional photography highlights your home’s best features, creating visual appeal that draws in more interest and increases buyer engagement. After all, a picture is worth a thousand words.
Take it a step further with professional videography and drone footage - Combining cinematic video with stunning aerial shots offers potential buyers a complete, immersive view of your property — without them needing to step inside.
This innovative approach not only sets your listing apart but helps buyers gain a true sense of the home’s layout, lifestyle, and surroundings.